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Tuesday, July 04, 2006

Let me say right off, that I'm not a marketing 'guru'. In fact, I'm not sure what a 'guru' is other than it sounds like a big hairy beast. Come to think of it, I guess I am a 'guru'.

But back to the issue, when you first go online and start checking out some sites, possibly some affiliate programs, most will say 'we have an automated marketing system that will do 99.5% of the work for you'. Really? Then what do you need me for? Hmmm. What usually happens is you'll start marketing the same site that 10,000 other people are marketing on the Click or Hit Exchanges, Safelists, FFa Blasters, Auto-surf site, email-blasters, etc. etc. These are for the most part FREE traffic sources and as is usually the case, you get what you pay for, which in this case is nothing.(There are legitimate FREE ways to build traffic, that won't cost you any money, but do require effort)

There are also several paying traffic generators that you can use as well. One that I've used with some success is Pay Per Click Advertising. This is basically a keyword auction in which you bid a set price for a keyword. The price you pay is determined by the keyword popularity and how high of a listing you want. This type of advertising can bring you lots of traffic and sales, but you have to be careful because you can also burn through your funds real quickly. In fact, at this time there are investigations underway because of numerous complaints of 'Click Fraud' in which companies basically pay individuals to click on keywords thereby running up customers charges and depleting their funds. Be very careful with this type of advertising.

From what I've experienced it seems that many people who have had some level of success with these types of programs, have created their own system or way of marketing the program that works great, but usually by the time you get around to using it again another 10,000 or so people are using it and it's power is diluted. Another key factor is that many of the people who are successful have huge lists that they can market to which sort of guarantees some degree of success. I'm not knocking them in fact they have usually spent a good bit of time and money building these in-house lists.

Some of the guru's will even show you how to become a guru yourself if you spend $29.95 or so for their Guru handbook. I've bought a few of them, and while I learned a good bit about Internet Marketing, lists, and things like that, I still haven't managed to become a guru yet. It must be really hard to become a certified guru.


The point is many of the programs make it seem as easy as breathing to be a success at Internet Marketing and they tend to fail to mention the talent, hard work, determination, and all the other factors that make someone successful at Internet Marketing. I wish it might be that easy, so then maybe I could be a 'guru'.

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1 Comments:

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